


Being silly is serious work. This is not only a strong personal belief, but a reason why I switched careers from engineering to graphic design. As an engineer, I worked on serious projects where miscalculation could cost hundreds of thousands of dollars, or worse, an accident or injury. When I attended my masters program at ArtCenter College of Design, I was confused to see designers uphold themselves to similar levels of severity. In a discipline where we need to connect to audiences, why be so incredibly grave and stark with our work? Why not be a little more human have some fun with it? I create work with humor, levity, and joy not only because I enjoy doing so, but because it resonates with audiences. In a somber and increasingly less human design landscape, there’s nothing more serious than having some fun.
